IPL 2022: MS Dhoni is selling like hot cakes with the brand in this IPL, approval revenue has increased to Rs 150 crore – Former India and Chennai Super Kings captain Mahendra Singh Dhoni’s brand value has skyrocketed as he now has endorsement agreements with 33 brands, generating annual revenue. 150 crore. Follow IPL 2022 live updates for InsideSport.IN
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It has been almost twenty months since Dhoni announced his retirement from international cricket, but instead of taking less, the value of his brand is growing significantly. Prior to IPL 2022, the four-time IPL-winning captain for Chennai Super Kings signed five approval deals in just four weeks.
IPL 2022: MS Dhoni is selling like hot cakes with the brand in this IPL, approval revenue has increased to Rs 150 crore, number of brands has increased to 33
Dhoni has recently tied up with gaming platforms WINZO, TurtleMint (insurance platform), Ganesh Housing, OREO, Kinley before IPL 2022.
IPL 2022: MS Dhoni is selling like hot cakes with the brand in this IPL, approval revenue has increased to Rs 150 crore, number of brands has increased to 33
With these five deals, Dhoni has increased the number of his brand approvals from 128 to 133. The 40-year-old wicketkeeper-batsman currently has a brand value of $ 61.2 million, ranking fifth in the Duff & Phelps Celebrity Brand Valuation Report 2021.
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Dhoni’s brand spectrum is huge, starting from Sunfist Eppy! And boost modern day brands like GoDaddy and Book Book 6 The popularity of the 2011 ICC Cricket World Cup winning captain is further enhanced by the fact that he is often known for rejecting brands that do not resonate with his personality.
According to the Financial Express, Dhoni currently charges between INR 3.5 crore to Rs 6 crore per annum for an approval, which is significantly less than that of Virat Kohli, who charges around INR 7-8 crore. The CSK legend also appeared in 54 brand commercials on television in the 2021 calendar year, making him one of the most visible sports personalities on TV.
IPL 2022: MS Dhoni is selling like hot cakes with the brand in this IPL, approval revenue has increased to Rs 150 crore, number of brands has increased to 33
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