ISL: Sri Cement returns sporting rights to East Bengal – Kolkata Giants East Bengal are again without any investor after returning the sports rights to Mr. Cement Red and Gold Brigade. Mr. Cement has been the main investor in Kolkata Giant for the last two years. Follow updates on InsideSport.IN ৷
However, the news will surely put a smile on the face of every red and gold fan as East Bengal will have no objection to join the new investors now. Shree took the reins of being an investor in the Cement Club as the Kolkata team made their debut in the Indian Super League two years ago.
ISL: Shree Cement restores sports rights in East Bengal as Red and Gold Brigades continue their search for new investors
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However, over the course of two years, there has been a deterioration in the smooth functioning of club officials with investors. As there was no room for further discussion and deliberation, the discussion on the separation of Sri Cement with East Bengal was clear. However, the final step was to return investors to the club.
When Mr. Cement was on the verge of their departure last season, the terms talk tour between officials with investors began. However, at the last moment, with the special advice and consideration of the Chief Minister of West Bengal, Shri Cement remained.
But with the end of the recent season, Mr. Cement had nothing left to do with the club, and thus on Tuesday, April 12, the rights to the sport were returned to the club who were trying to find their new investor as the team prepared. After the catastrophic performance in ISL.
ISL: Shree Cement restores sports rights in East Bengal as Red and Gold Brigades continue their search for new investors
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The rush and tie-up of new investors from East Bengal has brought Kolkata closer to the Bashundhara Group of Bangladesh. According to reports from various sources, the involvement of one of the two organizations is known, but nothing has been officially announced yet. Bashundhara Group officials went to Calcutta and were impressed by Kolkata.
After the Bashundhara Group’s visit, officials from East Bengal also visited Bangladesh and it is to be hoped that the talks between the two organizations were certainly sweet. All that remains to be done for both sides is to agree on a deal so that East Bengal can start building its squad for the upcoming season.
ISL: Shree Cement restores sports rights in East Bengal as Red and Gold Brigades continue their search for new investors
