IPL Media Right Tender – Viacom 18 LUPA Investors: Reliance-backed Viacom 18 plans to dominate sports broadcasting space in India through storms are all being implemented. The network first launched its English (Sports18) and Hindi sports channel (Sports18 Khel) earlier this month. Now Viacom 18 is getting a huge battle book to fight for IPL media right tender: Follow all IPL 2022 Live Updates and IPL Media Right Tender Updates with InsideSport.IN
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To get more competitive in IPL media rights tender race, Reliance Viacom 18 is getting Rs 13,500 crore war chest from Murdoch-backed LUPA
Viacom 18 LUPA Investors: Bodhi Tree Systems, led by James Murdoch and Uday Shankar, former head of Walt Disney India, will invest Rs 13,500 crore ($ 1.8 billion) in Viacom18.
Entertainment network owned by billionaire Mukesh Ambani and Viacom Inc. Viacom18 Colors TV channel and OTT platform owns and manages VOOT suites. One of the entities invested in the company recently launched their sports channel – Sports 18 and Hindi sports channel Sports 18.
The goal of partnership “Lead India to a Streaming First Media Market,” RIL chairman Mukesh Ambani said in a statement.
The companies did not disclose the shareholding pattern. According to the report, RIL will be the majority stakeholder, while Bodhi Tree will have 40%.
IPL Media Rights Tender Race: How does the Bodhi Tree system make Reliance Viacom 18 more competitive for the IPL media rights tender?
This money will give Viacom18 much needed cash to create a serious challenge to the dominance of Disney Star and Sony over the right to cricket.
The rights of cricket in India, especially the rights to IPL broadcasting and live streaming, have always been two horse races. Both times IPL media went for the right tender, Disney Star and Sony Sports Network shared the spoils.
But now all this may change. Viacom18 will throw a very serious challenge in the IPL rights tender to support them in the name of Ambani’s & Murdoch.
Is Jeff Bezos of Amazon joining the race? So far 5 serious players have already bought the tender documents. Disney Star, TV18-Viacom (Sports-18), Amazon, Zee & Sony have bought tender documents.
Bezos vs Ambani IPL rights? For the first time, the rights to broadcast matches on television and to stream them online will be sold separately, according to Amazon.com Inc. And will open the door to its prime video service
“Winning the auction is about prestige and arrogance, so Reliance, Amazon and others can be expected to flex their muscles.” Aditi Srivastava, co-founder and CEO of digital entertainment startup, Pocket Access. “It’s a big deal and the bidders will definitely fight with their teeth and nails to win the rights.”
IPL Media Rights Tender: What is the original price for IPL broadcasting and live streaming rights for 2023 to 2027 cycle?
IPL Media Right Tender – IPL Rights Base Price: Tendering of rights will be done through an e-auction module. The board has increased BASE-PRICE almost 100%.
The rights are sold in the last cycle 16,347.5. BCCI has doubled the base price 33,000 crore This time.
“Everyone knows the value of IPL because the product has increased in the last 5 years. We have divided the rights into 4 bundles to unlock the true value of the rights. No composite bids will be allowed. Bidders have to bid separately for each package. The base price will be attached to each package “, A top BCCI source said it was directly involved in the tender process.
According to InsideSport’s understanding, BCCI could earn Rs 50,000 crore or more from the sale of IPL media rights for the next 5 years.
IPL Live Streaming Rights vs IPL Broadcast Rights: It is noteworthy that in the ongoing cycle of rights, Star Sports has won a 5-year package of Rs 16,347.5 crore.
- BCCI insiders say the overall bid should be more than 45,000-50,000 CR – 3 times the final overall bid.
- The BCCI believes that digital rights should be obtained at least 5 times the final value, i.e. between 15 and 16,000 CR.
- Broadcast rights should be increased at least 2.5 times
- Bundle A – Indian Subcontinent Broadcast: The base price in this category is Rs 49 crore per game. In total, the base price of 74 games will be Rs 18,130 crore for five years.
- Bundle B – Digital rights Indian subcontinent: The base price of this package is Rs 33 crore per game. For five years, the accounts are Rs 12,210 crore.
- Bundle c: Non Exclusive Package (Digital): The much talked about special package is available in Bundle C which includes 18 games and the reserve price in this cluster is Rs 16 crore per game. The price of this bundle is 7440 games per season and calculated for five years. The package will include 18 games – opening matches, 4 playoff matches and 13 evening double header matches.
- Bundle D: The rest of the world (outside the subcontinent): The basic price of this package is Rs 3 crore per game. The combined value of the reserve price for five years is Rs 1110 crore.
IPL Media Right Tender: Original Timeline
- The ITT purchase deadline is May 10
- Potential bidders will have the next four weeks for clarification
- June 12 is likely to be the e-auction date
Follow all IPL 2022 Live Updates and IPL Media Right Tender Updates with InsideSport.IN
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