IPL 2022 TV ratings 2 more slides in 2nd week, advertisers very worried

IPL 2022 TV Rating – IPL 2022 Live Broadcast: The IPL 2022 rating slide continues for the 2nd week in a row. The rating dropped 33% in the 1st week of IPL live broadcast. In the second week, the IPL rating dropped by 28% compared to last year. Some IPL advertisers are dissatisfied and concerned about the on-air performance of IPL 2022: Follow IPL 2022 Live Updates and IPL Media Right Tender Live Updates with InsideSport.IN

“It simply came to our notice then. IPL rating is below par. The rating has never been so low. This is about 20-30% less and imagine we paid 25% more than the last rate. We have already contacted Star Sports for a solution, “said David Cook, chief of The Christian Science Monitor’s Washington bureau. Top 20 on-air advertisers of IPL 2022 have been informed

InsideSport contacted both the BCCI and the Disney Star Sports Network to lower their ratings but received no response.

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IPL 2022 TV Rating: IPL Rating Slide Continues For 2nd Week, Advertisers ‘Extremely Dissatisfied And Concerned’ With IPL Performance

IPL 2022 Live Broadcast – IPL Rating Slide 2nd Week: The initial 2 week rating also failed in another range. Usually the IPL opening weeks always make IPL Broadcaster No. 1 channel on the BARC chart.

But at 13 and 14 weeks, the Star Sports Network dropped to No. 3. Sun TV is in the first position, and MAA TV is in the second position.

HSM (Hindi Speaking Market), Star Sports is at No. 1 position – while it is at No. 3 in Delhi markets and No. 2 in Maharashtra.

The IPL always provides bumper-ratings in the first week. But for the first time, the rating has been dropped in the 1st week.

According to BARC data: Week 13: Saturday, March 26, 2022 to Friday, April 1, 2022

  • TVR has scored 2.52 in the first eight matches of IPL 2022.
  • By comparison, the TVR in the first week of IPL 2021 was 3.75. This clearly means that the rating for the opening week has dropped by 33%.
  • IPL 2020 rating was 3.85 TVR in the first week.
  • Not only the rating but also the overall reach of the first week has decreased.
  • Reaching the opening weekend was down nearly 14% to 229.06 million.
  • The VIA at VIS reached 267.7 in the opening week last year.

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IPL 2022 TV Rating: IPL Rating Slide Continues For 2nd Week, Advertisers ‘Extremely Dissatisfied And Concerned’ With IPL Performance

IPL 2022 TV Rating: Rating Decrease, Will It Affect IPL Media Rights Auction Dynamics?

IPL Media Right Tender – 5 companies are buying IPL Media Tender: The fight for IPL Media Rights for 2023-27 will be held on 12th June. Ratings will be closely monitored by bidders – but for now, it may not have much effect on rights values.

According to the information already received, 5 serious players have already bought the tender documents. Disney Star, TV18-Viacom (Sports-18), Amazon, Zee & Sony have already bought the tender documents in the first week of BCCI release..

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The names of all the companies that bought tenders were already rounding up. The information coming from BCCI sources is that another big tech giant is in talks with BCCI and will probably buy the tender document this week.

  • The ITT purchase deadline is May 10
  • The prospective bidder will have the next four weeks for clarification
  • June 12 is likely to be the e-auction date

Follow IPL 2022 Live Updates and IPL Media Right Tender Live Updates with InsideSport.IN

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