IPL 2022 – Chennai Super Kings Rank India’s Largest Sports Franchise: Media consultancy Ormax Media has published its research report on the sports department, entitled We, The Sports Fans of India. The report is the result of a consumer study conducted over a six-month period from July to December 2021. The study is based on a sample size of 12,000 people across urban and rural India. Follow IPL 2022 live updates with InsideSport.IN
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IPL 2022: Chennai Super Kings Return To Top, Ranked India’s Largest Sports Franchise – Check Out, Follow IPL 2022 Live Updates With InsideSport.IN
IPL 2022: Chennai Super Kings Return To Top, Ranked India’s Largest Sports Franchise – Check Out, Follow IPL 2022 Live Updates With InsideSport.IN
IPL 2022 – Chennai Super Kings Rank India’s Largest Sports Franchise: According to the report, the number of sports fans in India is 136.3 million or 13.63 crore people. A fan is defined as someone who watched a live game on TV or OTT for at least 30 minutes last month. As an active visitor. Cricket is ahead with 124.2 million fans. Kabaddi, wrestling (including WWE) and football are in close competition for second place, each with 23-28 million fans. The report profiles these fans by gender, age, NCCS, pop level and state.
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IPL 2022: Chennai Super Kings return to top, ranked largest sports franchise in India – check out
Chennai Super Kings has emerged as the largest sports franchise in India. It is the most popular IPL team in India, with 40.9 million fans. Its fan base of 22.5 million people is almost equal to the entire fan base of Indian football. The report defines a loyal fan as someone who feels emotionally connected to the team and its outcome and engages in online or offline conversations around the team and its players.
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IPL 2022 – Chennai Super Kings Rank India’s Largest Sports Franchise: The report also looks at various football leagues and their fan following. Lionel Messi’s then-team Barcelona FC topped the list with 3.9 million fans. Cristiano Ronaldo and Lionel Messi are among the top 10 most popular athletes in India. In addition to the two football superstars, the list also includes seven cricketers and badminton star PV Sindhu.
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In the viewing behavior section, the report looks at the digital use of TV versus sports. Where 44% of Indian sports fans only watch live games on TV, a huge 36% are using both traditional and digital media to watch live games, the remaining 20% are watching only digital. The report also includes India’s preferred commentary languages, reported by various geographies and demographics.
IPL 2022 – Chennai Super Kings Rank India’s Largest Sports Franchise: Commenting on the report, Ormax Media founder and CEO Shailesh Kapoor said: “The number of viewers, especially from television, is not an accurate representation of the fans of any sport, because India is primarily a single-TV nation where the nature of watching a lot of games is dormant. Through this report, we aim to fill in the blanks required for reliable data on the size and profile of ‘real’ sports fans who are actively watching and employing the game. The report could provide sports leagues, teams and broadcasters with useful material for their brand and communication strategy initiatives. “
In an insightful section titled ‘Active Sports Players in India’, the report estimates that 317.8 million (approximately 23% of India’s population) Indians are currently actively playing at least one outdoor sport in their lives. While cricket, football and badminton rank in the top 3 most popular sports in India, volleyball and kho kho features are also on the list, with 56 million and 19 million active players, respectively.
IPL 2022: Chennai Super Kings return to top, ranked largest sports franchise in India – check out
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