ASCI 40% of ads violate the rules of gaming advertising

IPL 2022 – ASCI violates 40% ad gaming ad rules during IPL broadcast: The Advertising Standards Council of India (ASCI) has screened 35 advertisements from the department and identified 14 as potential breaches of its code. The Advertising Standards Council of India (ASCI) is putting a tab on TV as well as OTT ads. Follow IPL 2022 live updates with InsideSport.IN

In March alone, 285 social media ads from online real-money gaming companies were identified as ASCI code violations.

IPL 2022: IPL advertisers in big trouble, ASCI violates 40% ad gaming ad rules during IPL broadcasts
IPL 2022: IPL advertisers in big trouble, ASCI violates 40% ad gaming ad rules during IPL broadcasts

IPL 2022: IPL advertisers in big trouble, ASCI violates 40% ad gaming ad rules during IPL broadcasts

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The Advertising Standards Council of India (ASCI) noted that in some cases suspicious claims such as ‘India’s 1st largest award’ Was created, and in many cases the disclaimer of consumer awareness was flashed too quickly instead of the normal speaking speed. In some cases, the ads featured celebrity appearances while talking about disclaimers, which distracted them from important information about consumer risk. There were denials in some ads that were shorter than prescribed.

IPL 2022: IPL advertisers in big trouble, ASCI violates 40% ad gaming ad rules during IPL broadcasts

IPL 2022: These attempts to monitor denials in a prescribed manner by informing them of the risk of financial loss or game addiction can seriously compromise consumer interests. ASCI urges gaming companies to take up the issue with their members.

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Manisha Kapoor, Chief Executive Officer (CEO) and Secretary General (SG), ASCI, said: “ASCI is concerned that, despite clear guidelines, some online real-money gaming firms are trying a shortcut. For an industry that is subject to significant regulatory scrutiny, such actions by some companies portray the entire industry as irresponsible. The IPL, being a huge platform, requires responsible behavior from all parties, including gaming companies, broadcasters, celebrities and ad creators. We hope that all parties will play their part in ensuring that consumers are not confronted with misleading advertisements. ”

IPL 2022: IPL advertisers in big trouble, ASCI violates 40% ad gaming ad rules during IPL broadcasts

Follow IPL 2022 live updates with InsideSport.IN

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